Between the Pipes – a sponge hockey tournament and social fundraiser – was held for the very first time on February 8, 2014 at the Norwood Community Centre in Winnipeg. The event was held in support of the Heart and Stroke Foundation.
Between the Pipes began as my Independent Professional Project (IPP). In the Creative Communications program we are tasked with creating, marketing, and executing a project of our choice, in one year, independently. The IPP is a class we need to pass in order to graduate. We attend our regularly scheduled classes, we complete all of our projects and assignments from all of our other classes, and we also complete the IPP.
I chose to coordinate a sponge hockey tournament and social fundraiser because I wanted to host a fun, outdoor activity that a large number of people could participate in. Encouraging participants to make smarter, healthier lifestyle choices to reduce their risk of heart disease was one of my main objectives. Combining an entire day of physical activity with heart healthy snacks and beverages helped me to achieve this goal.
I have a personal connection to the Heart and Stroke Foundation and I’ve hosted other fundraising events in support of the Foundation in the past. I knew this would be a fantastic opportunity to raise money and awareness for an organization that contributes so much to my community.
With the support of 11 major sponsors, over 70 players, over 20 volunteers, and a number of generous donors and supporters, Between the Pipes successfully donated over $9,000 to the Heart and Stroke Foundation.
This year’s event was a phenomenal success and I’m looking forward to planning next year’s event.
Between the Pipes Fact Sheet
I created this fact sheet to inform my audiences from outside Manitoba about socials and sponge hockey.
Between the Pipes Poster
Posters were displayed in local community centres, post-secondary institutions, community boards, and event listing boards to promote team registration and donations.